I'm dishing out my Top 5 Social Media Tips for Realtors in my new IG TV Series!
Follow me on Instagram if you're not already and watch my full video there!
First, to the realtor reading, I want you to be realistic with the time you want to put into your social media. I know you're busy and I'm here to tell you that you don't need to be posting every day to have a strong social media presence. If you can commit to consistent posting- you'll be fine!
Sign up for Later Social Media Scheduling Here: https://later.com/r/f08ca1
Let's get into my first tip, where I'm answering the question:
"What Social Media Platforms do I need to be on?" 🤷♀️
I'll answer that with a question:
Where are your clients? Are they even on social media? (Print Marketing & Referrals aren't dead!)
As a realtor, there are two main things you're looking for in a marketing audience:
That they're old enough to buy or sell a home and that they have the proper income to buy a home.
Here are some stats for you to consider:
42% of adults using Instagram have an income higher than $75K
Instagram has over 1 Billion monthly users, with 500 Million logging in every day! Those Instagram stories you hate posting? Stories have 400 million daily users alone.
Although Instagram is a social media platform focused on the younger generation, it is the most visual platform out there. This is a great place to let your creativity shine, photos be the main attraction, and a place to build your brand.
Facebook has over 2.27 Billion users monthly, with 1.5 Billion users logging in daily. Aside from Zuckerberg being on Capitol Hill frequently, Facebook is still on top when it comes to social media platforms.
75% of adults using Facebook live in an Urban environment
67% of adults using Facebook live in a Sub-Urban environment
58% of adults using Facebook live in a Rural environment
75% of adults using Facebook have an income higher than $75K
Next, Think about the kind of content you're passionate about making.
Do you want to write & share articles or do you want to post pictures of your city?
This will narrow down what platforms you would share your work on.
Articles are easier to share on LinkedIn and Facebook whereas Photos and Videos do better on Instagram and Facebook. Pinterest is goof for driving traffic to a blog you may run.
Lastly, Consider what the social media platforms were created for:
Facebook was made to keep in touch with family and friends, be a part of groups, and share content whereas LinkedIn is a networking platform and Instagram is a place to share creative photos and videos. Each platform has a very strong algorithm with very smart people behind it. The platforms know if people aren't liking the content you post.
In terms of Instagram, it wasn't originally created to sell products (though this has changed with the boom of influencer marketing) but content there should be 20% listings and sales and 80% content from you, your city, and things that build your brand as a realtor.
❕ Remember to be authentic, genuine, and passionate about the content you are putting out on social media to grow your business and brand!
Questions? DM me on Instagram or email me at firstname.lastname@example.org